DMK Airport Advertising

Don Mueang airport advertising options

DMK airport advertising? You would think at this once old, run down and previously shut down airport would not have much going on in terms of ad spaces right? Or flights for that matter. That was true… before.However in October 2012, AirAsia was pushed out of Suvarnabhumi Intl by AOT and told to operate out of DMK due to excessive air traffic and over capacity at BKK airport. In March of 2012 it was only Nok operating at DMK with light traffic. DMK opened back up in March 2007.

Since that time, allot more flights out of DMK ensued. Lots more. Mostly discount airlines such as LionAir, Nok, Orient Thai Smile and others moved into DMK to compete with full service airlines out of BKK. This airport is the “cheapo hub”. Now, many flights are out of DMK covering the whole region. With the huge surge of travelers on discount airlines, DMK is a busy airport! Its a relic of the old Thailand still, with run down corridors and bathrooms still to this day. One terminal was completely renovated and opened in 2016. One terminal is new, one is old looking like something out of a 1985 movie.

But enough of the history. There is some serious traffic going out of DMK now and there are new and existing media formats which can target the new or average Thai and foreign traveler.

With high traveler counts, comes eyeballs, with eyeballs comes ad space

Lets look at the rapid rise of traffic at DMK:

Year	Domestic	International	Total	Change%
2008	5,043,235		5,043,235	0.46
2009	2,466,997		2,466,997	51.1%
2010	2,999,867		2,999,867	21.6%
2011	3,424,915		3,424,915	14.2%
2012			5,983,141	74.7%
2013	11,190,783	5,288,444	16,479,227	472.70%
2014	15,556,627	5,989,941	21,546,568	30.75%
2015	21,133,502	9,170,681	30,304,183	29.76%
2016	22,933,491	11,756,398	35,203,757	21.34%

(Wikipedia)

Rank	Airport	Passengers 2015	% Change
1	Kuala Lumpur	1,238,591	24.77%
2	Singapore	935,381	43.65%
3	Yangon	561,440	21.38%
4	Hong Kong	496,095	48.87%
5	Tokyo–Narita	389,834	236.91%
6	Macau	348,700	4.73%
7	Chongqing	309,939	22.49%
8	Nanjing	288,538	134.35%
9	Jakarta–Soekarno–Hatta	282,428	13.57%
10	Ho Chi Minh City	280,843	19.55%

Since 2010, in just 7 years, traffic has gone up 10 fold. At the moment we are looking at 35+ million passengers a year.

As far as media goes, its possible to advertise to a traveling demographic at a max viewership of 2.9 million people per month, assuming you place ads in both terminals of departure and arrivals.