Creative Artwork Techniques; Six Guidlines:

Billboards, Walls, Digitals, Transit, Indoor, Airports and Alternative ad spaces

Asia: Japan, Singapore, Hong Kong, Thailand, Macau & more

North America: USA, Canda, Central and South Americas

Europe, Russia, Middle East, India, Australia, New Zealand and beyond

Building & Mesh Wraps

Wall signs / Spectaculars

Intl Airport Advertising

Jet Bridge

Airport Digitals

Global Billbord Advertising

Global Digital Billbords

Japan nationwide outdoor advertising reach

Tokyo, Osaka, Kobe, Fukuoka, Sapporo, Sendai, Nagoya, Hiroshima, Yokohama +

Billboards, Walls, Airports, Bus wraps, Taxi, Rooftop, Highways, Subway +

Airport Bag claim

LIghtboxes, Digitals, Baggage Carts & More

Iconic and Premium ad spacein Japan:

Rooftops, Neon, Iconic, Permanent

Indoor Shopping Malls, Convenient stores, Supermarkets

Cinema

Video Mapping / Wall Projections

| OOH/Outdoor/Out of home advertising creative design tips and guidlines |

Five Sign Creative Strategies To Consider


  • Humor and Intrigue

    This is a powerful design choice, since humor and intrigue require less ad weight to build awareness than a mundane execution. Humor arouses the most favorable response among viewers. Intrigue involves a viewer by using words or pictures that are not immediately comprehensible, a puzzle or solution relationship.

  • Surprise

    Stimulates a viewer using unexpected or unusual design elements. A surprised viewer will do a double-take and will generally experience an emotional response once the essence of the message is understood.

  • Aesthetics

    Designs that present pleasing, pleasant images or ideas may be soothing to observe or enjoyable to study in detail. More dependent on pictures than words.

  • Literal

    Generally produce the lowest recall among Out Of Home advertising viewers. Although pure branding of name over time can be very effective, literal won't quickly accomplish that. Entertainment destinations are unique if you decide to use a literal message, if you have a recognized brand or name. On the other hand, if you try to advertise an unknown show, name or entity with a literal message you are wasting money. The summary for design execution is Keep It Simple!

Five Sure-Fire Design Tactics


Impactful design is art and science. The following tactical considerations are elementary, yet crucial:

  • Location, Location, Location
  • Physical Orientation
  • Distance
  • Time
  • Recency

In other words, you want the right message, right audience, right time, right place.


Six Guidelines for Creating Out of Home advertising copy

Accuracy -Express the most important idea concisely.

Boldness - Present dynamic or provocative messages, don't do boring

Borders - Don't' be confined by the boundaries of a frame (extensions, 3-D)

Clarity - Limit the number of words and pictures

Brevity - Less than 7 words. Less than 3 elements

Color - High color contrast can improve out of home advertising recall by 38%


Common Causes of Production Delays

  • Damaged Disks
  • Missing or incomplete fonts
  • Missing files
  • Poor quality type/line art
  • No match prints provided
  • Out of proportion layouts
  • Conflicting art directives
  • Low resolution images

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