Creative Artwork Techniques; Six Guidlines:
Billboards, Walls, Digitals, Transit, Indoor, Airports and Alternative ad spaces
Asia: Japan, Singapore, Hong Kong, Thailand, Macau & more
North America: USA, Canda, Central and South Americas
Europe, Russia, Middle East, India, Australia, New Zealand and beyond
Building & Mesh Wraps
Wall signs / Spectaculars
Intl Airport Advertising
Global Billbord Advertising
Global Digital Billbords
Japan nationwide outdoor advertising reach
Tokyo, Osaka, Kobe, Fukuoka, Sapporo, Sendai, Nagoya, Hiroshima, Yokohama +
Billboards, Walls, Airports, Bus wraps, Taxi, Rooftop, Highways, Subway +
Airport Bag claim
LIghtboxes, Digitals, Baggage Carts & More
Iconic and Premium ad spacein Japan:
Rooftops, Neon, Iconic, Permanent
Indoor Shopping Malls, Convenient stores, Supermarkets
Video Mapping / Wall Projections
| OOH/Outdoor/Out of home advertising creative design tips and guidlines |
Sovereign Ad, provides out of home advertising planning & buying for your specific market and ad space format types virtually world wide. We specialize in out of home advertising for Asia, especially Japan, China[Hong Kong, Macau and mainland], Thailand, Singapore and the USA, further we plan for 155+ other countries.
Asia's out of home/outdoor advertising specialists in buying, planning and consultation agency, below is a partial list of countries, cities and formats available. For other outdoor advertising cities and various formats, please inquire.
Be in the loop for the Asia markets. Read up on new trends in outdoor advertising world-wide, campaigns, special deals and company news.
Five Sign Creative Strategies To Consider
Humor and Intrigue
This is a powerful design choice, since humor and intrigue require less ad weight to build awareness than a mundane execution. Humor arouses the most favorable response among viewers. Intrigue involves a viewer by using words or pictures that are not immediately comprehensible, a puzzle or solution relationship.
Stimulates a viewer using unexpected or unusual design elements. A surprised viewer will do a double-take and will generally experience an emotional response once the essence of the message is understood.
Designs that present pleasing, pleasant images or ideas may be soothing to observe or enjoyable to study in detail. More dependent on pictures than words.
Generally produce the lowest recall among Out Of Home advertising viewers. Although pure branding of name over time can be very effective, literal won't quickly accomplish that. Entertainment destinations are unique if you decide to use a literal message, if you have a recognized brand or name. On the other hand, if you try to advertise an unknown show, name or entity with a literal message you are wasting money. The summary for design execution is Keep It Simple!
Five Sure-Fire Design Tactics
Impactful design is art and science. The following tactical considerations are elementary, yet crucial:
- Location, Location, Location
- Physical Orientation
In other words, you want the right message, right audience, right time, right place.
Six Guidelines for Creating Out of Home advertising copy
Accuracy -Express the most important idea concisely.
Boldness - Present dynamic or provocative messages, don't do boring
Borders - Don't' be confined by the boundaries of a frame (extensions, 3-D)
Clarity - Limit the number of words and pictures
Brevity - Less than 7 words. Less than 3 elements
Color - High color contrast can improve out of home advertising recall by 38%
Common Causes of Production Delays
- Damaged Disks
- Missing or incomplete fonts
- Missing files
- Poor quality type/line art
- No match prints provided
- Out of proportion layouts
- Conflicting art directives
- Low resolution images